Constructed with a colorful combination and a durable upper, the shoe is lightweight, breathable and designed to absorb and expel heat and perspiration through the sole without letting water in. Other comfort features include double hook-and-loop closures for easy on and off, a padded tongue and collar for support, and textured rubber outsole for traction and grip. Born in the early 90s from the inventive Mario Moretti Polegato, Geox founder and major shareholder, Geox has grown in Europe at an increasing rate. A widespread problem was finally solved with the invention of a rubber shoe that allows the foot to breathe. This shoe is directed to health-conscious consumers, who received the innovation second only to the introduction of rubber-made outsoles in the late 40s/early 50s.